MARKETING: Overview
Use Unificus to create, manage, and schedule email campaigns to your contacts.
Reaching Out to Your Leads, Prospects, and Clients via Email
Email Marketing plays a vital role in growing your business. Within Unificus, you have the ability to design, organize, and schedule newsletters, automated nurture sequences, and other targeted messages directly to your Contacts—all in one place.
Email Sending Settings
Before launching any campaigns or automated sequences through the Marketing section, you’ll need to set up your Send Email Settings. You have two options: connect via SMTP through a third-party email service, or request a dedicated IP address directly from the platform.
CLICK HERE to learn more about Email Sending Settings
Audiences
No campaign can succeed without the right recipients. Audiences are groups of contact information (names and email addresses) that you use when distributing messages. Create them from the ground up, bring them in from your CRM system, or load them via CSV upload. Once established, you can trigger automated Drip Sequences to send a series of emails to new subscribers, or deploy messages according to a schedule you define.
CLICK HERE to learn more about Audiences
Email Campaigns
An Email Campaign is a professionally designed message that you customize and schedule for delivery to specific users or subscribers in your system. Whether you need something straightforward or highly sophisticated, you control the complexity. Campaigns can go out right away or be timed to send after a delay you specify.
CLICK HERE to learn more about Email Campaigns
Campaign Templates
Building similar campaigns repeatedly wastes time. Campaign Templates let you establish a reusable framework for your emails. Simply apply a template and make the adjustments that fit your current message—no need to start from zero every time.
CLICK HERE to learn more about Campaign Templates
Drip Sequence
Drip Sequences deliver messages automatically whenever someone joins one of your Audiences. Set up multiple emails to flow in a coordinated sequence over time. This approach helps you scale your outreach while maintaining personalized, ongoing contact with each recipient.
CLICK HERE to learn more about Drip Sequences