MARKETING: Email Campaigns

What is an Email Campaign?

An Email Campaign is an organized message that you compose and dispatch to your subscribers. Campaigns range from straightforward to intricate, featuring text, images, links, and other content. You can send them right away or postpone delivery to a future moment. Distribution can reach individual subscribers, specific groups, or your entire subscriber base.

CLICK HERE to explore more about Email Marketing

How do I create an Email Campaign?

TIP: If you’re building multiple campaigns with comparable designs, consider starting with a Campaign Template.

CLICK HERE to read about Campaign Templates

To set up a fresh Email Campaign, go to Marketing > Campaign, then select the +Add Campaign button.

Choose your Editor

The following screen presents editor options for your campaign.

Begin by filling in your Campaign Settings.

Campaign: Your internal name for the Email Campaign. Recipients won’t view this label.

Subject: The line recipients will see in their inbox.

From Name: How recipients identify the sender by name.

From Email: The sender’s address visible to recipients. Your Domain Verified Sending configuration populates this automatically.

Advanced Options Tick these boxes to eliminate spacing or hide the email wrapper for greater control. The Preview feature shows these modifications in real-time. Use the device icons at the top to check appearance on desktop, tablet, and mobile.

Email Content

Build your campaign from the ground up or import a saved template using the template button on the right.

Incorporate Dynamic Data Placeholders (DDPs) to insert subscriber-specific details automatically. Marketing Campaigns and Drip sequences let you add Fallback values alongside Placeholders.

When a DDP contains no data, the fallback value takes its place.

This example shows a placeholder that inserts the Subscriber’s First Name.

Adding text within the placeholder’s three dots creates a fallback term. If the subscriber was imported as ‘email only’ without a known name, the fallback appears instead.

CLICK HERE to learn about DDPs

Tap the icon below to adjust Font Options.

CLICK HERE to learn about Google Fonts.

Use the paperclip icon to add a File Attachment. Then drag files in or select Select Files.

How do I send out my Email Campaign?

After clicking Save / Preview, you’ll move to a delivery page. You’ll see your message preview, including the Sent From and Subject lines as recipients will view them.

Without an existing Marketing Audience, or to verify functionality with a test message, enter email address(es) in Test Send This Campaign.

When prepared to distribute, pick which Audiences to include or exclude through dropdown selections (multi-select is available). Schedule by sending immediately or choosing a specific time and date next to the clock icon.

As you add Audiences, the Campaign Reach displays the total recipient count.

CLICK HERE to learn about Audiences

Email Campaign Options

After making a campaign, you can send it or keep it as a draft.

Draft Status

Select the three-dot menu to Send, Edit, Attach Files, Duplicate or Delete the campaign.

Sent

Select the three-dot menu to View, check Status, Attach Files, Duplicate or Delete the campaign.

Unsubscribe Links

When you send Marketing Email Campaigns, an Unsubscribe link is automatically generated and placed in the email footer. This guarantees recipients can always choose to stop receiving marketing messages.

This feature supports compliance with major email marketing standards and gives subscribers easy control over their communication preferences.

Every marketing email message gets an Unsubscribe link automatically added to its bottom. Recipients may click to opt out of future marketing emails.

What Happens When a Subscriber Clicks the Link

Clicking the Unsubscribe link directs recipients to a confirmation page showing they’ve been removed from upcoming marketing emails.

Subscriber Status Update

After unsubscribing, the recipient’s Marketing Audience status shifts to “Unsubscribed.”

This blocks them from receiving upcoming Marketing Campaign emails from that Audience unless they choose to rejoin later.

✅ Key Points

• The Unsubscribe link gets added automatically to all Marketing Campaign emails.
• Manual setup isn’t necessary.
• Unsubscribing updates the recipient’s status automatically in the Marketing Audience.
• Unsubscribed recipients won’t get future campaigns sent to the Audience.